Heriot-Watt University Master's Degree in Marketing (MSc.)

A passport to an exciting career in strategic marketing at a senior level.

Any business that depends on the sale of goods or services in a competitive environment also depends on its ability to market those goods or services to the consumer. For this reason companies are prepared to pay handsome salaries to those who have the necessary skills.

This Master's degree programme provides those skills, and is open to anyone with a Bachelor's degree in any subject. It thus provides an excellent opportunity for graduates in subject areas that are not commercially viable to achieve a qualification and skills that are universally sought after by employers.

Course structure

The full-time MSc in Marketing programme at WLC comprises nine subjects divided into three levels, with each level being taught over a period of six months. Support tuition is built around textual course materials in ring binder format, provided by the University, which contain full course notes plus assignments, practice questions and model answers.

On passing each module students receive a Certificate of Achievement from the University. When three have been passed the student is eligible for a Post Graduate Certificate and, when six have been passed, a Post Graduate Diploma. When a student has passed all nine a Master's Degree is awarded at an (optional) graduation ceremony at the University in Edinburgh.

Syllabus

Semester 1
> Marketing
> Marketing Research
> Negotiation

Semester 2
> Marketing Communication
> International Marketing
> Consumer Behaviour

Semester 3
> Sales Force Management
> Services Marketing
> Principles of Retaling

View Certificate

Course duration

> 18 months

Entry requirements

> Any Bachelor's degree or relevant professional qualification (such as CIM)

> Level 2/3 entry: Subject to individual application

You can also view the entry requirements for all our courses.

Course starts

> January
> July

Qualifications

> Post-graduate Certificate in Marketing (on passing Semester 1)

> Post-graduate Diploma in Marketing (on passing Semester 2)

> Master's Degree in Marketing (on passing Semester 3) Designatory letters: MSc.

Fees

> £7,950*

You can also view the fees for all our courses.
If you are a UK/EU student please visit UK/EU/EEA tuition fees.

* Holders of a relevant degree are very likely to be exempted one subject, thus reducing the tuition fee to £7,000.

A member of the British Study Centres group of colleges, a non profit making company limited by guarantee. Registered office: Parliament House, 35 North Row, Mayfair, London W1K 6DB. Registration No: 2749354. As well as WLC, British Study Centres group consists of 3 English schools: BSC London, BSC Oxford and BSC Brighton as well as another vocational college - Hove College, Brighton